About 1,400,000 and Spanish homes have access to satellite television through plant and equipment 285,100 recipients, and experts predict that this market will double or treble in the next two or three years because of the emergence of new channels that broadcast in Spanish in particular through Astra and Hispasat satellites. In late 1993, will be received at least 12 satellite channels in Spanish.
Jorge Donadeu, director of the National Association of Electronic Industries (Aniel), which has published these figures from their own data records and Industry, estimated that the expansion of satellite television offering will expand the number of receiving equipment for this type of television and, obviously, will grow 12 channels in Spanish audiencia.Los planned for 1993 are broken down as follows: four thematic Sogecable in the Astra (counting the two already contracted and the other two on which it has signed one), one of the Panamsat Galavision (issued today), five in the law allowing Hispasat satellite television that is being dealt with by way of urgency in Parliament, one in the Eutelsat (TVE International ) and one in the Astra (CNN, only partly in Spanish). “Clearly, this scenario will mean a significant increase over the current situation,” says Donadeu.
For the manager of Aniel, who participated in early discussions organized recently by Astra in Madrid on New opportunities for the sector, the growth of satellite television in Spain has been weak in recent years due, among other reasons, to programming there is no sufficiently broad in Castilian, that programs are not geared to viewers, to the cost of the equipment is high, as it had greatly increased the supply of terrestrial television with the private exit.
Great bet
Luis Sanchez Merlo, representative in Spain of the Society Europeans des Satellites (SES), the private consortium that operates the Astra satellites, Aniel shares with forecasts. “Despite the economic crisis, we are optimistic and we made a big push into the Spanish market,” he said. Astra has already recruited 31 of the 32 channels of its two satellites IA and IB (each with capacity for 16 channels) and in May launched a third satellite next year, the IC, with capacity for another 16 channels. Completed the first part of his project in 1994 with another satellite that was placed in reserve to support 48 channels of the three forces must be measured interiors. Astra especially with the new generation of satellites Europe sat, Eutelsat consortium (which has the participation of different European state administrations). The first of these satellites will be operational in late 1994 and will have capacity for 14 channels of direct broadcast television.
Another novelty in the arena of satellite television is that for the first time, at least from the private sector will be produced in Spanish satellite TV Out for Europe.
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